Experiences
CityTV - Dundas Square
The CityTV building desperately needed to have a facelift. The challenge the Rogers design team got was this: “Make it look like a TV station. And it needs to be done and up in a month.” It was a crazy ask, but we pulled it together and created a modern broadcast environment. We repainted the entire building, created a colour system, named the studios and designed graphics for each floor and the shows that taped there. We also commissioned a custom hand drawn map of Toronto for the CityNews floor.
Deloitte Partner’s meeting 2022
A massive event for the 1300+ partners at Deloitte to gather and focus on the objectives for the year ahead. This was the first in-person event in 3 years so the focus was to really drive home moving forward together as one but also acknowledge all the regions and languages - English, French and Spanish (Chile). A custom birds in flight sculpture was created as an interactive symbol for the partners, and a feature that would return year after year to remind them of their commitment (which was written on the wings of the bird).
Rogers - National Sales Conference
Rogers has two separate conferences that happen in a consecutive order. We were tasked with developing a branding system that could work across both with subtle changes out for each event. The theme we pitched was “scaling mountains” as there was a lot to accomplish in this conference. The shapes were the “M” for “Make more possible”. This shape was developed into a system that worked with photography and even evocative vistas of mountain landscapes to elevate the experience.
Ted Rogers Awards
The Ted Rogers Awards are a big deal for Rogers. Winners are photographed across the country (a feat unto itself), flown in and are given a party and celebration to remember. My team was responsible for the look/feel of the event, including photography and design of all elements from the program to the large digital displays.
TVO
Rebranding walls and boardrooms around the building that show in a big way the new identity and personality of the brand.
TVO - Ontario Room
The Ontario room is the key boardroom at the media company where all the important things went down. It was sad, dark and dated and hadn't been touched in almost 10 years. With the new rebrand I built a wall that proclaimed the vision statement "We believe learning has the power to change the world", and proposed a wall where the incredible past of TVO met the present and future. I got to go through all TVO's archives, and the result was this room that made employees old and new excited and proud.
The Heart of a Woman
To celebrate 60 years of publishing, we launched an exhibit of original paintings and an interactive wall in New York City. The exhibit drew a parallel between the changing views of women and the subject matter on the covers. We received enormous attention in all media, as well as designer Todd Oldham reviewing the show, "i am still reeling with excitement from your brilliant show. the work is astonishing and must be compiled in a worthy art book"
STOTT PILATES Studio
New mind-body studio for STOTT PILATES STUDIO - I wanted to keep this space open, bright and white, while still feeling warm and welcoming. Exterior signage exists within a mall environment and was designed to have stopping power - and to hide the activities going on inside.
Community of Excellence
A conference that attracts community members from all over the world to come together for 4 days to share stories, learn from each other and move the world of mind-body forward. Graphics developed worked on this theme of community, with a cheery colour palatte and easy-to-spot way finding graphics.
