Collateral
Catalyst - a bespoke publication
Our team was tasked with developing a publication for the Future of Canada Centre that could stand apart from the usual content from Deloitte. It was to be our premium publication that housed our views on where Canada, issues and business were going. We were asked to come up with a name, design, and purpose statement. The Catalyst publication is both in print and digital and adjusts to the content.
Corporate Notebooks
A rethink of the red brick notebook that all Rogers employees get on their first day at work. We developed a story around each design and created an interior unique to Rogers, showcasing the companies values as well as powerful quotes from Ted Rogers. The books were printed on environmentally stock with vegetable inks.
Product catalogues
Yearly catalogues for Merrithew’s line of high-end reformers and equipment for the professional studio market. Custom photoshoot, design and copywriting.
Seller merchandising materials
Rewrite, redesign and rethink of merchandising materials for Harlequin. These materials need to be clear and to the point about the importance of keeping the racks organized and neat. It was also to introduce the new marketing aids available at the rack. Directed to big box stores in the States like Walmart, Target, K-mart, etc.
Romance Report
A sexy publication sent out to the media talking about the state of romance today. Quotes are picked up by radio, tv, magazines, newspapers, blogs, etc.
