Advertising that follows the new brand, and internal advertising. [design, art direction]
The Mindful Movement Revolution: A campaign developed to move mind-body exercise into mainstream fitness. Aimed at fitness professionals to help them take a different look at something they held assumptions of until now.
Mindful Movement Tour: Campaign designed to highlight the unique and truly moving stories of the people involved with Merrithew from around the world. [creative direction, design, copywriting]
Variety of ads that highlight the more modern tone to this legacy romance brand. [design, art direction, copy writing]
Actuarial clients... how do you attract them in a compelling way. This brand sought to carve a fresh, modern look in a very stuffy, old-fashioned HR actuarial industry. [design, art direction]