What we believe in
There's a ton of opinions out there about what creative's role in business is, but our belief is simple: it should solve problems for the client. It's role is not just to win awards for an agency (although, that's nice too)—design and creative is meant to do a job. Whether that's changing someone's mind, piquing their interest, getting the lightbulb to go off, or to reach out and pick a product up—creative needs to work hard.
What makes us different than a typical agency
We don't have the overhead of an agency. We can scale up or scale down as you need. If you just need a brochure for your sales team, or collateral for a speaking series, it's a pretty much you and Deb. But if you want a corporate video, we'll assemble a tight team in the background. You get all the perks of dealing with the best of the best and our diverse experience without all the agency headaches and large bills.
Who we are
Dandelion Design is led by Creative Director, Deborah Peterson. Deborah has worked for large and small corporate organizations, consulting and a small boutique content marketing agency.
Throughout her career, she has worked mainly in-house, which has given her a unique perspective towards the challenges and opportunities that corporations face. She has worked alongside Marketing, Sales, Human Resources, Communications and other areas, helping them create effective materials that reach their business goals.
With a degree in Fine Art, Deborah began her career working in Sales and Marketing at Penguin Books before she crossed the floor to join the Creative department. Embracing creative problem solving, or "design thinking", she worked her way up from Designer to Art Director to Creative Director. Along the way she has built an impressive list of creative contacts, having worked with some of the most talented photographers, illustrators, designers, videographers, and editors in the business. She has also won awards for her branding work at TVO, TVOKids.
For her full experience check out her Linkedin profile.