About

Creating inspiration at the corner of
art & commerce.

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“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”  – Robert A. Heinlein

 

My background is in Fine Arts from York University. It was an amazing education, and one of the main things I took away from that experience was that creative work is all about problem solving. Art & Design are pretty closely linked in this way. In Design we solve business problems with design-thinking. Or 360 thinking as I like to call it. And I don't believe that there's just one way to solve an issue - or in one medium - which is why I've spent my career working in lots of different areas, industries and mediums. One has led inevitably to the next. They are all linked in everyday business, so we have to be able to move seamlessly back and forth with agility. 

I am the happiest when someone, who doesn't have much knowledge of design, suddenly gets that lightbulb moment— when they understand what the power of design can do for their business. I've worked mainly in-house most of my career with some forays into agency and consulting, and hoped I have turned non-believers into design evangelists one successful campaign at a time.

Design is so incredibly important to business success. I've proved it over and over again... and I'm always looking for my next challenge. Will that be you?