Dandelion Design
Where ideas take root


 Deborah Peterson

Deborah Peterson

Deborah has worked for large and small global and national organizations, consulting and a small boutique content marketing agency. 

Throughout her career, she has worked mainly in-house, which has given her a unique perspective towards the challenges and opportunities that corporations face. She has worked alongside Marketing, Sales, Human Resources, Communications and other areas, helping them create effective materials that reach their business goals.

With a degree in Fine Art - Studio, Deborah began her career working in Sales and Marketing at the iconic Penguin Books before she crossed the floor to join the Creative department, following her love for creating and making. Embracing creative problem solving, or "design thinking", she worked her way up from Designer to Art Director to Creative Director. Along the way she has built an impressive list of creative contacts, having worked with some of the most talented photographers, illustrators, designers, videographers, and editors in the business.

One of the benefits of working in-house means an exposure to working on a wide variety of projects and assignments, and translates to work in branding, advertising, marketing collateral, video, broadcast, digital - and just about anything else. She has won awards for an interactive wall at an art exhibit she staged for the Harlequin brand, has won awards for design, and most recently multiple awards for the rebranding of TVO and TVOKids. She was also part of the team that revamped and rebranded The Agenda with Steve Paikin.

For her full experience check out her Linkedin profile.

A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.
— Robert A. Heinlein