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Identities

Identity

TVO

TVO is best known as the public broadcaster that's been a part of Ontarians' lives for over three decades. As they transition from being just a broadcaster into a leading provider of digital education tools for Ontario, they needed a complete rebrand to signal their new direction and change within the organization. Their previous look was dark, serious and generally lacking in any brand personality. The new approach embraced white space, a larger than life logo and evocative imagery. On broadcast the idents and all elements were updated to embrace the new personality—which included new voices, music and approaches to motion. Walls and boardrooms throughout the company were also given a makeover, and in some cases expanded on the new tagline "never stop learning" further. - 2015 HOW Magazine award winner for identity

 
 

TVOKids

The kids' brand was overdue for a re-haul, and had to fall more in line with overarching TVO brand. The logo was reworked using the tvo wordmark but also employing bright, energetic colours while also keeping the white background. In order to ensure the brand was still fun and relatable for kids, we developed a series of icons that speak to the education parts of the brand, and developed an animated version of the logo for on broadcast and for future digital applications. RGD award winner for brand

 
 

The Agenda with Steve Paikin

For its 10th anniversary, and because of a generous bequest from a donor, the well-known Ontario current affairs show got a much needed refresh. The set, tone, show construct and even Steve's suits were modernized. I was on the team to help bring the show into a more current space as well as ensure it dovetailed with the new TVO brand.

 
 

Empower

A vibrant and fun brand for online gamefied learning products - for both teachers and students. The logo had to appeal to both the adult and the child with the right feeling. It is always animated whenever possible.

 

Current Affairs - Narrative Themes

We developed new logos for the different streams of editorial that were coming out of Current Affairs. They needed to be quick to recognize, understand, animate and function as an identifiable series.

 

 

Merrithew Health & Fitness

Merrithew Health & Fitness were growing as a company - new brands, new forays into retail and a dated image. Their blue 3-D logo was replaced with an understated grey one, reset and in a new font to better address their elegant image. New imagery was also developed, as well as an "icon" from the logo for use in product design as their symbol, much like the lululemon symbol.

New photo library developed

 

Harlequin Enterprises

Harlequin needed to break the idea that they were just meant for grandmas and shut in's. They wanted a vibrant and modern look to their series romance books. We developed an entire strategy including new fonts, colour, a signature pattern and new photography library.

 
 

Maral Salon

Maral Salon was a new start-up by a hairdressing couple. They were located in trendy Leslieville and wanted their new salon to have an urban, hip, but still down-to-earth and friendly feeling.

 

STOTT PILATES STUDIO

Refreshed brand colours, imagery, typography to coincide with new studio launch. Website forthcoming.

 

 

Romp

Romp was developed for a Vancouver entrepreneur's business of organic, natural - but tasteful - sexual products. The line was meant to address the stigma attached to so many lotions for intimacy.

 

Everlasting & Showcase

Two examples of identities developed for lines of books